Newly endorsed Best Card offers exclusive member pricing and unbeatable customer service.
Best Card provides to its clients outstanding, courteous, ‘hometown’ service combined with the most competitive fees in the industry. Questions are always answered thoroughly and personally. They were literally an extension of my business office operations for more than 10 years. When I was in practice, I wouldn’t have considered using any other card processing company. — Dr. Vince Rapini, MDA Past President and ADA Second Vice President
Like you, our business has been upended by the recent health crisis. Best Card is the endorsed credit card processing provider for more than 30 dental associations, including ADA Member Advantage and the Missouri Dental Association, and 95 percent of our clients are dental practices. We’ve seen how dramatically COVID-19 has affected the operations for dental offices and have talked to hundreds of offices that are using the hiatus to analyze their costs. In addition to savings, practices are looking for ways to streamline their patient/staff interactions in order to maintain safe distancing procedures. Best Card can help on both accounts.
REDUCE YOUR OVERHEAD
There are two big trends in dental credit card processing over the last few years. First, the average dental office is taking 64.9 percent more in credit card payments than they did just 10 years ago. Second, the average cost of running cards for dental offices has gone up, and those costs are mainly from the processors rather than the card brands themselves. The average credit card processor charged dental offices 3.05 percent on average, based on our comparisons for thousands of dental offices throughout 2019. This was the first time that the average practice using another processor was paying more than 3 percent in our company history.
Do the math on a recent statement: total fees paid ÷ total card sales = your effective rate. What percentage are you paying? Best Card dental practices average 2.18 percent effective rate; by switching to Best Card, practices save an average of $3,256 annually (24 percent) on their processing fees.
UNDERSTAND YOUR COSTS
Unfortunately, credit card processing pricing can be confusing. There are many direct fees that all processors share that come from the major card brands (Visa, Mastercard, etc.) and there are fees paid to the processors for their services. Many processors inflate profits by adding in hidden fees or surcharges in addition to legitimate fees. Many companies also will frequently raise their rates and fees above what you signed up to pay! A great deal you signed up for even a few months ago may no longer be saving you money.
STREAMLINE YOUR PROCESSING
Many offices are looking for “contactless” or “touch-free” options for processing credit cards to minimize the contact between patients and staff during the payment process. We offer a variety of payment options to fit the needs of any office, including the ability to accept payments through your website and automatically post payments directly to popular dental software.
FIND A TRUSTWORTHY PROCESSOR TO HELP YOU DO IT ALL
You can send Best Card a recent statement for a complimentary cost analysis. We’ll give you a detailed breakdown of your estimated savings, and we will help you determine the processing method(s) that will work best for your practice, your patients and your staff. Email a recent statement or fax it to 866-717-7247. For questions or to follow up, call 877-739-3952.
Best Card offers exclusive pricing to MDA members and unbeatable customer service. Contact BestCard to see what we can do to help bolster your practice’s bottom line.
This article was provided by Phil Nieto, president of RJ Card Processing Inc. (dba Best Card Team). Best Card is endorsed by more than 30 dental associations or their affiliates, including the MDA and the ADA Member Advantage.