You are the “now” of this association and we value your membership. As financial stewards of our association, our volunteer leaders often have to make tough decisions. Based on trends and analysis, leadership determined that dues structure changes were necessary to secure a healthy balance between member growth and financial sustainability.
In a growing market with changing needs, changing demographics and rapid disruption, the ADA and state societies require financial sustainability in order to invest in new programs and provide ongoing value and benefits such as advocacy, clinical excellence support, debt management and wellness resources.
With greater financial strength, we are better positioned to pivot when needed and continue to produce valuable evidence-based resources and amplify advocacy efforts, much like what we are experiencing during COVID-19.
Overall, we will be better positioned to ensure the continuation of organized dentistry and its contributions to the dental profession.