Such a Deal - Tell someone!
Posted by Paul on 8/5/2013 2:15:00 PM
Following up on my post from 7/26/13, listed below is just one thing the ADA is doing to attract new members. Do you work with non-members or have friends who have not renewed their membership? This might be the ticket to re-engage them and help them rediscover member benefits. I'd encourage you to take 3 minutes and make a call or start a conversation. Nothing says "welcome" like the personal touch of one professional reaching out to another and endorsing their professional association. It will do you both a world of good.
And did you know this past month that MDA has gained 25 new members while reducing non renewals by 12? That's good stuff!
The ½ year dues campaign is dropping this week. Eligible non-members will be receiving a postcard and a package that includes a letter, an application, and a postage-paid return envelope.
A second wave of packages will go out in a couple of weeks (letter + application) and there are planned emails to this audience as well. Regarding the insurance new for 2013 there is an incentive to join—new members receive 6 months of life insurance at no cost to the member. The amount of insurance differs depending on the member’s age. Group A was sent to non-members over the age of 44. Group B is mailing to non-members under age 45.
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