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Staying on Message

Posted by Paul on 12/7/2012 12:27:00 PM

I think one of the best positive stories we have to tell as an association is MOMOM. It has so many uplifting angles from the large number of grateful people who get much needed and free dental care to the wide-ranging involvement and generosity of caring people who make the event possible to the unforgettable satisfaction of working long hours together to serve your fellow man. So when I went to a media training todayas part of MOMOM 2 preparation, I was surprised to learn how many more stories we have to tell and why it's important to stay on message.
The training, conducted by our public relations consultant Fleishman-Hillard, helped the participants understand key messages for our profession and how to communicate those within the context of MOMOM. It was eye-opening to think about all the different audiences we speak to (patients, general public, business community, legislators, dental partners, etc.) I saw the value in knowing and staying on message - plus the pitfalls of getting off track. It all seemed easy enough until it was time to open our mouth. On camera. With a tough reporter. And a team of critics.
Actually, the practice was the best part. Amy Bollinger and Brandy Barker at FH did a great job teaching us and then testing us. They played the reporter part well reminding us that we don't control anything but the words that come out of our mouth. And that can be scary without practice and under pressure. The group was helpful to encourage and critique each other and we all did much better our second time around. Thankfully, we have more months to practice before MOMOM press coverage picks up. This is a great reminder for all of us to think about our core messages as it applies to both your own practice setting where we liveand to our greater professional setting that influences all of us.
The pictures above show Brandy Barker ( FH rep with back to camera), Patrick Baker (MDA legislative director), Dr. Nathan Seyer (MOMOM Facilities lead), Cheryl Mothes (MOMOM Hospitality chair), Dr. Jan Ruopp (MOMOM chair) and Amy Bollinger (FH rep). We were watching videos of how not to do a press interview. In the second shot, you see Dr. Ruopp in her mock interview.

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