Find information on Display Advertising Rates, Classified Advertising, Labels and Lists, and Sponsorships and Exhibiting
Labels & Lists
Sponsorships & Exhibiting
The Focus is one of the best ways to reach Missouri dentists and their staffs! All members of the MDA, including UMKC School of Dentistry dental students, receive Focus, which has a paid/requested circulation of approximately 2,200. This
includes 77 percent of Missouri dentists.
Benefits of Advertising
- Quality Layout, Design & Content: The Focus provides a professional and
modern advertising environment.
- eFocus Exposure: The eFocus format, made available to all
members, provides a convenient drop down index of advertisers and all
websites/emails are active links (including those in display/classifieds), making it easy for readers to quickly access your online contents or get
View sample eFocus.
- Listing in Focus: Advertisers will be listed in the Advertiser Index
that appears in each issue near the Table of Contents.
Web Link: 6-time advertisers will receive free links on the
Display Advertising Orders &
The following insertion/art due dates indicate when a signed contract/insertion orders and digital artwork must be received. If an existing advertiser desires the placement of new artwork, it must be received by the next issue due date or the previous issue ad will be placed.
||Friday, January 11
||Friday, March 8
||Friday, May 10
||Friday, July 12
||Friday, September 13
||Friday, November 8
Ad Rates, Sizes, Terms
Rates effective through December 2013. Discounts available for
6-time and for 3-time contracted placement. All rates are net; there are no
agency discounts given. Focus trim size is 8.5” X 11”. Placement of an advertisement denotes consent to MDA
Agreement Terms. Contracts may be terminated by either the MDA or
advertiser/agency, by written notice, 30 days prior to mailing deadline.
Contracts may be cancelled immediately by the MDA if account is past due 45 days
of invoice date. The advertiser/agency is responsible for payment of account
Classified Advertising Rates
Classified advertisement rates include placement in both the Focus magazine and
online on our Classifieds section.
Note! Classified ads are limited 250 words or fewer per listing. Go to the Classified Ad Form to place an ad.
Member Labels & Lists
The MDA provides membership mailing labels and lists, on a one-time use
basis, for companies that desire to market through direct mail to MDA member
- Companies desiring to purchase member labels/lists must complete a
Request for Membership Labels/List Form.
- All requests for labels/lists must be submitted through the form, accompanied by a sample of the material for which they are
to be used.
- Once the formal request (form and sample) are received at the MDA
office, allow at least one week to process.
- The MDA respects the privacy of its members and does NOT provide email
addresses or fax numbers as a part of labels/lists.
- To learn more contact Mandy Lewis.
Sponsor & Exhibit at Events
MDA has various CE events available for sponsorship or
exhibiting. Both are terrific ways to spend your marketing dollars, which can
yield results worth far beyond your initial investment.
- Support organized dentistry while building goodwill, creating publicity,
complementing other marketing programs, enhancing your brand image and
strengthening existing/creating new customer relations.
- MDA sponsors/exhibitors receive recognition in signage and materials
on-site, in the Focus, online and through enewsletters.
- Opportunities include Winter Session
(January), Day at the Game (October), House of
Delegates (November) and other events and programs throughout the year!
- To learn more contact Mandy Lewis.
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