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Find information on Display Advertising Rates, Classified Advertising, and Labels and Lists.

Display Advertising

The Focus is one of the best ways to reach Missouri dentists and their staffs! All members of the MDA, including UMKC School of Dentistry dental students, receive Focus, which has a paid/requested circulation of approximately 2,000. This includes 75 percent of Missouri dentists.

Benefits of Advertising

  • Quality Layout, Design & Content: The Focus provides a professional and modern advertising environment. 
  • eFocus Exposure: The eFocus format, made available to all members, provides a convenient drop down index of advertisers and all websites/emails are active links (including those in display/classifieds), making it easy for readers to quickly access your online contents or get in touch. View sample eFocus.
  • Listing in Focus: Advertisers will be listed in the Advertiser Index that appears in each issue near the Table of Contents.

Display Advertising Orders & Deadlines

The following insertion/art 2015 due dates indicate when a signed contract/insertion orders and digital artwork must be received. If an existing advertiser desires the placement of new artwork, it must be received by the next issue due date or the previous issue ad will be placed.

Issue Insertion/Art Due Mail Date

1 (Jan/Feb) Friday, January 9 February 1
2 (Mar/Apr) Friday, March 6 April 1
3 (May/Jun) Friday, May 8 June 1
4 (Jul/Aug) Friday, July 10 August 1
5 (Sep/Oct) Friday, September 11 October 1
6 (Nov/Dec) Friday, November 6 December 1

Every effort is made to mail the Focus by the above mail date. Due to sometimes unplanned circumstances, there can be a slight variance in the mail date by up to one week. The MDA is not responsible for any delays in delivery created by the U.S. Postal Service.

Ad Rates, Sizes, Terms

Rates effective through December 2015. Discounts available for 6-time and for 3-time contracted placement. All rates are net; there are no agency discounts given. Focus trim size is 8.5” X 11”. Placement of an advertisement denotes consent to MDA Advertising Agreement Terms. Contracts may be terminated by either the MDA or advertiser/agency, by written notice, 30 days prior to mailing deadline. Contracts may be cancelled immediately by the MDA if account is past due 45 days of invoice date. The advertiser/agency is responsible for payment of account balance.

Classified Advertising Rates

Classified advertisement rates include placement in both the Focus magazine and online on our Classifieds section. Note! Classified ads are limited 250 words or fewer per listing. Go to the Classified Ad Form to place an ad.

Member Labels & Lists

The MDA provides membership mailing labels and lists, on a one-time use basis, for companies that desire to market through direct mail to MDA member dentists.

  • Companies desiring to purchase member labels/lists must complete a Request for Membership Labels/List Form.
  • All requests for labels/lists must be submitted through the form, accompanied by a sample of the material for which they are to be used.
  • Once the formal request (form and sample) are received at the MDA office, allow at least one week to process.
  • The MDA respects the privacy of its members and does NOT provide email addresses or fax numbers as a part of labels/lists.
  • To learn more contact Stacey Kloeppel.
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